RNA preparation and hybridization protocol description MCF7 and MCF10A were labelled and hybridized in triplicate to HG U133 Plus2 arrays and Human Exon 1.0ST arrays. MCF7 cells were grown in Dulbecco’s modified Eagle’s medium (DMEM) with 10% (v/v) foetal calf serum (FCS; Invitrogen, Carlsbad, CA, USA), and MCF10A was grown in DMEM/F12 with 5% (v/v) horse serum (Invitrogen, Paisley, UK), 2 ng/mL epidermal growth factor (PeproTech, Rocky Hill, NJ, USA), 0.5 g/mL hydrocortisone, 0.5 g/mL cholera toxin, and 5 g/mL insulin (Sigma, St. Louis, MO, USA). Exon arrayLabelling of samples for hybridisation to the newer Exon array was performed strictly according to the GeneChip Whole Transcript (WT) Sense Target Labelling Assay. This assay differs significantly from the standard labelling assay in several ways. Double stranded cDNA is synthesized using random hexamers incorporating a T7 promoter sequence. The use of random hexamers avoids bias towards the 3’ end of transcripts; however a drawback of this approach is that the ribosomal RNA will also be primed by the random hexamers, possibly leading to non-specific hybridisation on the array. Therefore a ribosomal reduction step is recommended prior to labelling. Double stranded cDNA is used to generate cRNA in the same manner as in the standard IVT reaction, following this random primers are again used to generate single stranded cDNA in the sense direction for hybridisation to the array. In contrast to plus2 arrays, it is DNA rather than RNA which is finally hybridised to the array. Hybridisation was performed at 45C overnight, washing and staining was performed using an FS450 automated fluidics station with fluidics protocol FS450 0001. Scanning was carried out using the GCS3000 scanner with a 7G upgrade. Full details of this protocol are given in the Affymetrix user manual: GeneChip Whole Transcript (WT) Sense Target Labelling Assay Manual. As a result 6 CEL files were created.